Business strategy of any company cannot be complete without a well-considered marketing communication. In an attempt to support stimuli in this field our editorial board decided to open a regular "Marketing and publicity" column in our Slovak Trade Forum magazine. Its task will not be only to inform on the basic features of this significant component of the economic development, but also to introduce profiles of interesting marketing media and publicity agencies, for you to learn about their methods of work in successful implementation of the marketing goals. We also provide presentation space to our media and publicity partners. We believe that the exchange of information in this sensitive, demanding, and yet inevitable activity can be mutually beneficial. To start with we bring a brief overview of the Slovak publicity market written by a renown author, president of the Slovak Publicity Society, Doc. PhDr. Pavol Hornak, CSc., and also the first profile of this column. It is the B.O.A.T. Publicity account, presented by its director, Ladislav Brat.

Slovak Trade FORUM